Case Studies
Energy Saving Trust
The Energy Saving Trusts biggest challenge is also linked to their biggest advantage-the breadth and extent of their influence, amongst consumers, communities, local authorities, retailers, manufacturers, and the energy sector. This is why they brought Verdant Marketing in to help write a marketing strategy which brings all the different strands of work together. Previously the marketing strategy had been essentially four independent reports used by each department but not brought together as a holistic piece, which will help employees and agencies to see how they contribute to the overriding aim of changing the way consumers use energy in the UK.
Verdant initially revisited the existing strategy, and plans, alongside all the existing research. Taking into account changing market conditions and awareness and changing legislation a focused report was written to outline the role of each audience in achieving the Energy Saving Trusts targets, and distinguishing between the role of local and national marketing. The report highlighted some new opportunities for the Energy Saving Trust to increase the effectiveness of its marketing activity and to get more value from the information and insights it already has.
It was useful to have an independent look at the strategy and supporting research, this exercise highlighted some valuable information which we had not fully exploited. It was challenging to consolidate the strategies of the many audiences we target but Verdant brought this together, adding value and showing clearly how each audience contributes to our ultimate goal of increasing energy efficiency in the UK.
Matthew Wright Director Customer Insight, Energy Saving
